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d&b data privacy protection policy

The protection and security of personal data is an important concern of d&b. Therefore, d&b conducts its activities in accordance with the applicable laws for the protection of personal data and data security. This privacy policy informs you what information d&b collects, how d&b uses and safeguards it, and to whom d&b may share it.

With this information on data protection we would therefore like to inform you when we store which data and for what purpose we use it - naturally in compliance with the applicable data protection regulations.

Should you have any further questions regarding the handling of your personal data, please do not hesitate to contact our data protection officer, whose contact details you will find below.

The constant technological development, changes in our services or the legal situation as well as other reasons may require adjustments to our data protection information. We therefore reserve the right to change this data protection declaration at any time and ask you to inform yourself regularly about the current status.

Basic information

Unless otherwise stated in the following sections, no personal data is collected, processed or used when using our websites.

When you access our webpages, our web servers automatically collect general information. This includes the type of web browser, the operating system used, the domain name of the Internet service provider, the IP address of the computer used, the website from which you visit us, the pages you visit on our site and the date and duration of your visit.

This data cannot be used by us to identify the individual user. We only evaluate the information statistically and use it exclusively to improve the attractiveness, contents and functionalities of our websites.

Definition of personal data

The term personal data is defined in the German Federal Data Protection Act. According to this, these are individual details about personal or factual circumstances of a specific or identifiable natural person. This includes, for example, your real name, your address, your telephone number or your date of birth.

In the basic EU data protection regulation (DSGVO), personal data are defined as follows: 

All information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

Legal basis for the collection of personal data

Insofar as we obtain your consent for the processing of personal data, Art. 6 para. 1 lit. a GDPR serves as the legal basis for the processing of your personal data.

When processing your personal data to fulfil a contract between you and d&b audiotechnik, Art. 6 Para. 1 lit. b GDPR serves as the legal basis. This also applies to processing operations that are necessary to carry out pre-contractual measures.

Insofar as the processing of personal data is required to fulfil a legal obligation to which our company is subject, Art. 6 para. 1 lit. c GDPR serves as the legal basis.

If processing is necessary to safeguard a legitimate interest of our company or a third party and if the interests, fundamental rights and freedoms of the data subject do not outweigh the first-mentioned interest, Art. 6 para. 1 lit. f GDPR serves as the legal basis for processing.

Data erasure and storage time

The personal data of the person concerned will be deleted or blocked as soon as the purpose of storage ceases to apply. Furthermore, data may be stored if this has been provided for by the European or national legislator in EU regulations, laws or other provisions to which the person responsible is subject. The data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless there is a need for further storage of the data for the conclusion or fulfilment of a contract.

Collection and processing of personal data

Personal data is only collected if you provide it voluntarily, for example to carry out an order, a survey, a competition or a registration for personalised services. There you will be informed about the intended purpose of processing and, if necessary, asked for your consent to storage.

The personal data collected within the framework of our websites will only be used without your consent for order processing or processing your enquiries and, if necessary, passed on to the responsible company. Only with your consent will your data be used in a centrally managed customer and prospective customer database managed under the responsibility of d&b audiotechnik, and your data will be merged at d&b audiotechnik. The use of this data is restricted to purposes of advertising and market and opinion research. You can revoke your consent at any time with effect for the future.

Your data is encrypted before transmission and processing in order to protect it from access by unauthorised persons. Please note that unencrypted e-mails are not transmitted with access protection.

Your data will not be sold, rented or made available to third parties in any other way than described here. Personal data will only be transferred to state institutions and authorities within the framework of mandatory national legislation. Our employees, agencies and dealers are bound by us to the strictest confidentiality.


You can contact us via our e-mail address or the contact form. The personal data transmitted to us in this way will of course only be used for the purpose for which you made them available to us when contacting us.

You can of course revoke this consent at any time in the future. Please contact our data protection officer, whose contact details you will find below.


You can register for the Live Mixing Workshop at the Tonmeistertagung via our website. Your registration data will be transferred to our CRM system. Following a workshop, we will send you a satisfaction survey if you have consented to this being sent. In addition, your consent also includes further advertising in the context of announcements of new workshops or trade fairs.

Pardot Marketing Automation System

We use the Pardot Marketing Automation System ("Pardot MAS") from Pardot LLC, 950 E. Paces Ferry Rd. Suite 3300 Atlanta, GA 30326, USA ("Pardot") on our web pages. Pardot is a product of the Salesforce Group for recording and evaluating user behavior on websites. If you have given your consent to use Pardot in our Cookie Preference Manager in accordance with article 6 (1) a) GDPR when visiting our website, Pardot records your click path by setting cookies in your browser and creates an individual pseudonymous user profile. Please note that if you leave personal data on our website, this data will be merged with the created user profile via Pardot. Pardot then carries out a comparison with our CRM system Salesforce and, if a data record exists, adds the user profile to the customer record or creates a new record for prospects.Pardot processes any personal data that may have been collected exclusively on our behalf and according to our instructions within the framework of a data processing agreement and standard contractual clauses. You can revoke your consent at any time with effect for the future. To do so, please use the contact details given at the end of this privacy policy. In addition, you can deactivate the creation of pseudonymized user profiles at any time by configuring your Internet browser so that cookies from the domain "" are not accepted. However, this can lead to certain restrictions of the functions and the user-friendliness of our offer.

Marketing Automation Cookies

We use these cookies from third parties to track your user behavior on our website. From the moment you leave personal data on the website (e.g. by using the contact form, or subscribing to the newsletter), your user behavior is merged with existing entries in our Salesforce CRM system and with newsletter tracking data. The profiling data is than stored in the CRM system and used in order to be able to send you targeted advertising and offers that meet your interests.

Data transmission to other d&b companies

We will not transfer your data to third parties outside the d&b Group, unless we are legally obliged to do so, or the transfer of data is necessary for the performance of the contractual relationship, or you have given your express prior consent to the transfer of your data. External service providers and partner companies only receive your data if this is necessary to process their request. In these cases, however, the scope of the transmitted data is limited to the required minimum. As far as our service providers come into contact with your personal data, we ensure that they comply with the regulations of the data protection laws in the same way. Please also note the respective data protection information of the providers. The respective service provider is responsible for the contents of external services, whereby we check the services within the scope of reasonability for compliance with legal requirements.

Data transmission to external service providers (processors)

Your data will be passed on to service partners if they work on our behalf and support d&b audiotechnik in the provision of their services.

Processing of your personal data by contracted service providers takes place within the scope of order processing in accordance with Art. 28 GDPR.

The aforementioned service providers only have access to such personal information as is necessary for the performance of their respective activities. These service providers are prohibited from disclosing your personal information or using it for other purposes, in particular for their own advertising purposes.

Where external service providers come into contact with your personal data, we have taken legal, technical and organisational measures and carried out regular checks to ensure that they also comply with the applicable data protection regulations.

Your personal data will not be passed on commercially to other companies.

Jentis Tag Manager

We use Jentis Tag Manager (a service of Jentis GmbH, Schönbrunner Straße 231, 1120 Vienna) to provide a simplified and clear integration of analysis and advertising services. In this process, the IP address is anonymized by Jentis (by omitting the last octet). Jentis also sets a continuous ID that does not establish a personal reference.

All personal data collected by Jentis is processed solely for this purpose. This information is stored in a browser cookie. >> Further information

In addition, IONOS SE (Elgendorfer Straße 57, 56410 Montabaur), as a cloud service provider and order processor of Jentis, also has access to this data. The IONOS Cloud is operated by data centers in Germany. Data is not processed in third countries.

The legal basis for the processing of personal data is § 25 (1) TTDSG (Telecommunications Telemedia Data Protection Act) or Art. 6 (1) a) GDPR (General Data Protection Regulation).



Social plugins

We use social plugins from various social networks (Facebook, Twitter, LinkedIn, Xing, WhatsApp) on our website.

The plugins allow you to share and comment on content. You can recognize the plugin by the individual logo of the social network.

Under certain circumstances, personal data can also be transmitted to the providers via the plug-ins. The content of the plugin is transmitted directly to your browser and integrated into the website. We therefore have no influence on the amount of data collected with the help of the plugins.

To prevent unwanted data transfer, the plugins on this website are deactivated by default. Only with a click on the respective symbol the plugin is activated and data can be transferred to the provider. Activating the plugin establishes a connection between your browser and the social network server. The plugins can of course be deactivated at any time

If the plugins are activated, information such as your IP address, a message that you have visited our site and other browser-related information is already transmitted when you call up our page.

If you are logged in to the respective social network, this information can be assigned to your account. If the plugin is active, it sends information regardless of whether you are currently logged in or have an active account. When you visit our website, a cookie is stored in your browser which stores this information and transmits it to the social network the next time you visit it.

For more information about what data is collected through the inclusion of social plugins and for what purpose the data is used, see the social network's privacy policy.






Advertising and campaigns via social media

If we carry out advertising and campaigns via social media, we would like to point out that we have no influence on data processing in the social networks. If we collect data from you there, the data will only be collected for the purpose for which you have provided it to us.

Online surveys

In order to carry out our online surveys, we use the QuestionPro tool from QuestionPro GmbH, Friedrichstrasse 171, 10117 Berlin, Germany. Participation in the surveys is voluntary by clicking the URL provided. The information from your survey will be sent in encrypted form to the survey administrator and will be transferred automatically to our CRM system.

Data security

d&b audiotechnik uses technical and organizational security measures to protect your data managed by us against accidental or intentional manipulation, loss, destruction or access by unauthorized persons. Our security measures are continuously improved in line with technological developments.

Rights of the data subjects

If your personal data are processed, you are affected within the meaning of the GDPR and you have the following rights against the controller:

  • Right to information according to article 15 GDPR
    You can ask us to confirm whether personal data concerning you will be processed by us. Once we have processed your data, you have further rights to information as set out in Article 15 of the GDPR.
  • Right to correction
    If the information we have collected from you is incorrect or incomplete, you may immediately request us to correct it in accordance with Article 16 of the GDPR.
  • Right to limitation of processing
    Under the conditions of Article 18 of the GDPR, you may also request that the processing of personal data concerning you be restricted. After the restriction, your data may only be processed with your consent or for the purpose of asserting, exercising or defending rights, or for the protection of the rights of another natural or legal person, or on grounds of an important public interest of the Union or a Member State. We will inform you before the restriction is lifted.
  • Right to erasure
    If one of the reasons in Article 17 para. 1 GDPR applies, you can request us to delete your personal data immediately, unless there is an exception to the deletion obligation in accordance with Article 17 para. 3 GDPR.
  • Right to information
    If you have exercised your right to correct, delete or restrict processing against us, we are obliged under Article 19 GDPR to inform all recipients of your personal data of this, unless the notification is impossible or involves disproportionate effort. They also have the right to be informed of the recipients. The person responsible shall have the right to be informed of such recipients.
  • Right to data portability
    In addition, according to Article 20 GDPR, you have the right to receive personal data concerning you from us in machine-readable format and to transmit the data to another person responsible without obstruction, provided that the requirements of Article 20 para. 1 lit. a GDPR are met, or to obtain that your personal data are transmitted directly by us to another person responsible, provided that this is technically feasible and no freedoms and rights of other persons are impaired thereby. This right shall not apply to the processing of personal data necessary for the performance of a task in the public interest or for the exercise of official authority.
  • Right of objection
    You have the right to object at any time to d&b audiotechnik GmbH & Co. KG processing your personal data in accordance with Art. 6 para. 1 lit. f GDPR. As soon as you have filed an objection, we will no longer process your personal data, unless there are legitimate reasons for the processing outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.
  • Right to revoke the data protection declaration of consent
    You have the right to revoke your data protection declaration of consent with declaration to d&b audiotechnik GmbH & Co. KG at any time. The revocation of consent shall not affect the legality of the processing carried out on the basis of the consent until revocation.
  • Right of appeal to the supervisory authority
    They shall at all times, without prejudice to any other administrative or judicial remedy, have the right of appeal to a supervisory authority, in particular in the Member State of your place of residence, of work or of the place of suspected infringement, if you consider that the processing of personal data concerning them is contrary to this Regulation.

Changes to this Privacy Policy

This privacy policy is constantly being adapted in the course of the further development of the Internet or our offer. Changes will be announced on this page in due time. In order to keep up to date with the current status of our data usage regulations, this page should be accessed regularly.

Data protection officer

c/o d&b audiotechnik GmbH & Co. KG
Eugen-Adolff-Straße 134

71522 Backnang

Contact details of the Controller

d&b audiotechnik GmbH & Co. KG
Eugen-Adolff-Straße 134
71522 Backnang
Tel: +49-7191-9669-0
Fax: +49-7191-95 00 00

Represented by the management:
Harman, Amnon (CEO)

Nilsson, Jens

As of October 2023